Is Hiring a Professional to Stage My Home Worth the Investment?

Is Hiring a Professional to Stage My Home Worth the Investment?Having the right strategy when you sell your home in St. George is essential. In a competitive market like this, you want to stand out from other sellers and staging is one of the best ways to do this. While it may seem like just another expense, a professional stager is an investment with a great ROI. Here's why. 

"Home staging is a crucial part of the selling process. Buyers expect homes to be staged and most staged homes sell faster and for more money than non-staged homes." -Erika Rogers, Red Rock Real Estate

How much does real estate staging cost?

While the cost of professional staging may vary depending on factors such as the size and condition of your home, the extent of staging required, and the geographic location, it's generally much more affordable than most homeowners realize. According to HomeAdvisor, the average cost of professional home staging ranges from $700 to $3,000, with most homeowners spending around $1,000 to $2,000. Some stagers may charge a flat fee for their services, while others may charge an hourly rate or a percentage of the home's sale price.

The good news is, you often won't need to pay upfront. Many professional stagers are willing to be paid at closing, so we can work to find a team that works with your goals and your budget. 

Is real estate staging worth the investment?

Knowing that it's an investment, some sellers are hesitant to pull the trigger on home staging. Adding another expense may not be what you're looking to do while selling your home, but it's better to think of this as an investment with the potential for significant ROI. 

According to the National Association of Realtors (NAR), staged homes typically sell faster and for higher prices than unstaged homes. In fact, the Real Estate Staging Association (RESA) reports that staged homes spend 73% less time on the market on average compared to unstaged homes. Additionally, RESA found that sellers who invested in staging saw an average return on investment (ROI) of 586%. With statistics like these, it's clear that professional staging is a smart investment that can pay off handsomely in terms of a faster sale and a higher sale price.

What are the benefits of staging my home in St. George?

As the saying goes, "you never get a second chance to make a first impression." When it comes to selling your home, first impressions are crucial. Professional stagers know how to create a welcoming and inviting atmosphere that captivates potential buyers from the moment they walk through the door (or view the home on the screen). By enhancing curb appeal, decluttering living spaces, and staging rooms to highlight their functionality and flow, professional stagers can make a lasting impression that sets your home apart from the competition.

Whether your home is large or small, professional stagers can help create a sense of flow and balance that makes the most of your home's square footage. By strategically arranging furniture, optimizing traffic flow, and creating multifunctional living spaces, professional stagers can make your home feel larger, more spacious, and more desirable to potential buyers.

Staging can be the difference between your ideal buyer seeing themselves in your home or not, and ultimately the difference between whether or not they make an offer. 

Can't I just stage the home myself?

Depending on your background and your skillset, you certainly may be able to effectively stage your home yourself. Keep in mind that real estate staging is not the same thing as being great at interior design. Professional stagers are specifically trained to understand how to make a home appeal to a wide range of buyers, photograph well for online listings, and showcase the strengths of the home. 

Even a beautifully decorated home might not be well staged, because the goals of each type of design are totally different. You also have to take into account that a professional is going to be capable of being more objective. With memories in the home, and ideas about how it functioned best for you, you may have a difficult time focusing on the appeal to a wide range of buyers. 

Professional home stagers have the knowledge, expertise, and experience to transform your home into a marketable masterpiece. They understand the local real estate market, buyer preferences, and design trends, allowing them to create spaces that appeal to a wide range of potential buyers, armed with objective market information.

Ready to learn more about selling your home in St. George? Contact us any time. 

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